Brian Hatkoff

Hatkoff Real Estate Investments | Chatsworth, CA

  • Home
  • About Us
    • homesbybrianh
    • hatkoffinvestments
    • Privacy Policy
  • Blog
  • Resources
    • First Time Home Buyer Tips
    • First Time Home Seller Tips
  • Testimonials
  • Contact Us

Marketing to Millennials: How to Stage Your Home to Attract One of the Hottest Buyer Groups

August 14, 2015 by Brian Hatkoff

Marketing to Millennials: How to Stage Your Home to Attract One of the Hottest Buyer GroupsMillennials are finally starting to enter the real estate market, but as is expected with a generation as different as Gen Y, they’re buying homes in a completely different way. Millennial buyers intend to own for shorter periods of time and want to live in metropolitan areas, and they’re also actively interested in real estate as an investment.

If you want to sell your home to a Millennial, you’ll need to change the way you stage and market the house in order to make the sale. Here’s how you can make your home more attractive to Millennial buyers without having to plan a massive renovation.

Millennials Want Investment Properties, Not Storybook Homes

One of the major characteristics that defines the Millennial generation is that they are nomads. Millennials don’t want to hear about how a property is the perfect place for them to live out their Happily Ever After. For a Millennial, marriage and kids and the white picket fence are still a long ways off – and that’s if they’re in the picture at all.

Instead, present your home as the ideal investment property – something they can easily renovate and flip for a nice, tidy profit, or something they can rent out to help pay their student loans. Millennials are entrepreneurial by nature, so appeal to that entrepreneurial zeal.

Convert An Unused Room Into A Home Office

Millennials are also very career-minded and tend to be passionate about side projects. Millennials are leading the charge in the work-from-home movement, and the more easily they can see themselves working out of your home, the more likely they are to buy it.

If there’s a room in your home that you aren’t using, converting it into a home office will help you show Millennials that they can run their online business in a great environment.

Ditch The Carpets And Opt For Hardwood Instead

Millennials want their homes to look modern, and carpets will simply make them think of every 1970s stereotype there is. If you want to reach a Millennial buyer, an easy way to make them see your home as more desirable – and more valuable – is to tear out your carpets and replace them with hardwood flooring. Hardwood is also easier to clean, which will appeal to Millennials’ desire for a low maintenance home.

Millennials have traditionally been difficult to understand, but an experienced real estate agent can help you navigate the Millennial market’s demands and stage your home in an appealing way. Contact a trusted real estate professional near you to learn how you can turn your home into something no Millennial can resist.

Filed Under: Home Seller Tips Tagged With: Home Seller Tips, Selling a Home, Staging

Brian Hatkoff

Brian J. Hatkoff
CCIM, CRS

Hatkoff Investments
Professional, Experienced, Reliable

Give Me a Call! 818.701.7789

BRE # 00644374

Want Us to Contact You?

  • This field is for validation purposes and should be left unchanged.

Connect with Me

Categories

Recent Articles

  • Why You Receive So Much Junk Mail After Closing On Your Home
  • What’s Ahead For Mortgage Rates This Week – January 30, 2023
  • VA Loans: Are They Assumable?
  • The Cost Of Building A House
  • Curious About Homeowners’ Association (HOA) Fees? Here’s What You Need to Know

Resources

  • Buyer Info
  • Featured Homes
  • Property Search

Our Location

Hatkoff Investments

19836 Mayall St.
Chatsworth, CA 91311
Office: 818-701-7789
Mobile: 818-701-7789

Copyright © 2023 · Powered by MySMARTblog